ARM THE ARTIST
AUDIENCE RELATIONSHIP MANAGEMENT
FOR the ARTIST
"Is digital marketing working for me? What am I missing? Should I bother?
Is it worth it?"
Is it worth it?"
ARM the ARTIST uses the marketing tools you are undoubtedly well aware of - email, social media, the web etc. Behind all of these we add our Audience Relationship Management system (ARM). This is the "business intelligence" that drives your marketing activities. We start with collecting information from you and for you. This tells us what to say, who to say it to, and when to say it... on your behalf. And then we use specialized tools to make sure we say it right. We tailor your message to people who love your work most, the poeple who sell & promote your work best and help find the people most likely to buy your work.
What is Audience Relationship Management?
What is Audience Relationship Management?
- a working set of applications
- a process and methodology for reaching existing and new customers, your audience.
- the sum of your business intelligence & our marketing knowledge
The acronym ARM was born of a business practice called Customer Relationship Management (CRM) – CRM is a system for managing a company's interactions with current and future customers - organize, automate and synchronize sales, marketing, customer service, technical support. ARM does all this, for Artists. Without getting in the way. This how we got our "A".
ARMed MARKETING
Our Approach
Content Marketing & Influence Marketing
Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Influencer marketing, (aka Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.
Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Influencer marketing, (aka Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.
"Marketing yourself is not really an option, you're either in the market or you are invisible. The real question, do you poke around on your own, rely on your gallery or hire someone who has been doing this for years?
ARM the ARTIST
ARM the ARTIST
ARMING YOU
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